Brand Building Basics
Alice Ko left her New York City Fashion gig to launch Pivot Six – a marketing agency with six powerful women who pivoted from traditional careers to a high-end marketing firm designed to helps brands make a greater impact by telling their authentic, true-to-life stories. Brand Building Basics Crash Course focuses on how to build a brand for your blog that is memorable, consistent and unique.
Course Time: 26 mins
- What makes you a branding expert?
- What does branding encompass?
- What components make a good brand?
- Why is it important to have a solid brand from Day 1?
- What’s your opinion on branding your own name/self versus an alias?
- What are some common branding mistakes?
- If someone wanted to take a step towards bettering their brand, what would you suggest as the first step?