Brand Building Basics

Alice Ko left her New York City Fashion gig to launch Pivot Six – a marketing agency with six powerful women who pivoted from traditional careers to a high-end marketing firm designed to helps brands make a greater impact by telling their authentic, true-to-life stories. Brand Building Basics Crash Course focuses on how to build a brand for your blog that is memorable, consistent and unique.

Course Time: 26 mins

Course Content

• What makes you a branding expert?
• What does branding encompass?
• What components make a good brand?
• Why is it important to have a solid brand from Day 1?
• What’s your opinion on branding your own name/self versus an alias?
• What are some common branding mistakes?
• If someone wanted to take a step towards bettering their brand, what would you suggest as the first step?